Food Tech Talk: Supply Chain Insights From Farm to Fork
Food’s Trust Crisis: How Smart Brands Win
April 14, 2026
What does it really take to meet the UK’s HFSS (High in Fat, Salt, and Sugar) regulations without ruining the taste consumers love? Katy Jones, CEO of Trustwell, is joined by Zoe Richards, Business Solutions Director at Trustwell, who brings two decades of experience from brands like HelloFresh and the QSR world. She breaks down why reformulation is a high-stakes balancing act—and how data, supplier strategy, and tools like Genesis help brands stay compliant while protecting their “Golden Palate.” Trustwell reConnect On-Demand is here! 🖥️ If you work in the food industry, you know that staying ahead of regulations is a constant battle. That’s where Trustwell reCONNECT On-Demand comes in. We recently hosted our annual virtual summit, bringing together hundreds of industry experts to discuss the future of food safety, traceability, and compliance. Now, you can access the entire library of sessions, featuring actionable insights from brands like Taco John's and Wawa, focusing on everything from FSMA 204 compliance to quality management and supply chain resilience. Don't miss out on the strategies you need to lead your team. Access the complete reCONNECT On-Demand library for free by visiting: https://www.trustwell.com/reconnect/
As global health policies shift toward proactive prevention, the UK’s HFSS regulations are setting a new standard for how the food industry manages public health risks. Join host Katy Jones, CEO of Trustwell, and Zoe Richards as they explore the core intent behind these policies: reshaping the retail environment to protect children and reduce the prevalence of diet-related diseases. Zoe shares defining career moments, including lessons learned from the horsemeat scandal, to illustrate why modern risk management must be consumer-centric and rooted in absolute transparency and verification. This conversation provides a deep dive into the practical challenges of reformulation, highlighting famous industry examples where sudden changes in salt or sugar content led to immediate consumer pushback.

The discussion moves beyond the kitchen to the digital back-end of the food supply chain, emphasizing the critical role of centralized product data. Zoe explains how managing diverse supplier networks requires a "single source of truth" to avoid the versioning errors and departmental silos that lead to regulatory non-compliance and costly recalls. By leveraging advanced nutritional modeling and comparison reports, companies can move from reactive compliance to a strategic, data-driven process that accelerates innovation. Whether you are navigating the traffic light labeling systems in the UK or preparing for pending front-of-pack guidance in the United States, this episode offers a roadmap for aligning your R&D, procurement, and quality teams to succeed in an increasingly regulated global market.

Trustwell reConnect On-Demand is here! 🖥️

If you work in the food industry, you know that staying ahead of regulations is a constant battle. That’s where Trustwell reCONNECT On-Demand comes in.

We recently hosted our annual virtual summit, bringing together hundreds of industry experts to discuss the future of food safety, traceability, and compliance. Now, you can access the entire library of sessions, featuring actionable insights from brands like Taco John's and Wawa, focusing on everything from FSMA 204 compliance to quality management and supply chain resilience.

Don't miss out on the strategies you need to lead your team. Access the complete reCONNECT On-Demand library for free by visiting: trustwell.com/reconnect

Connect with the team:
👉 Katy Jones on LinkedIn: https://www.linkedin.com/in/katyjonespr/
👉 Zoe Richards on LinkedIn: https://www.linkedin.com/in/zoe-richards-30840b77/
👉 Trustwell: https://www.trustwell.com/

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